Intertextuality
Intertextuality is when a media text has references to another media text either as a parody or a homage. Institutions use intertextuality to make the audience feel rewarded when they make the link and understand the reference between the two texts. I am looking into this to find out if entertainment magazines use intertextuality and if so how they do it and if its for comedy or other reasons. In this magazine Steve Carell is dressed in a suit and the headline is talking about his role in the office. the intertextuality used in this front cover is the reference to Evan Almighty because in the film he cut himself shaving. the institution done this because he is known for his comedy, this parody shows reference to some of his biggest work because Evan Almighty is a very famous film, this makes the reader feel like they know him from somewhere and feel rewarded when they realise with a small hint of the cut on his face where he is from. The intertextuality in this fron...