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Showing posts from April, 2019

Media Theory Research

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I am researching the use of media theories in relation to my chosen brief. I am looking at how they use media theories to make the text appeal to an intended audience so i can see a common themes used in entertainment magazines and use these in my work later on. In Entertainment Weekly's front cover featuring Jessica Alba there are a few media theories used. Laura Mulvey's theory of the male gaze implies that women are being objectified for example in this case wearing a small, tight bikini to entice a heterosexual male. She has a lot of skin on show which has connotations of sex and above the masthead it says "PERFECT SEX!" which draws attention to her body in a sexual way. The female gaze is also used in this front cover in  the top right hand corner as there is a head and shoulders shot of an extremely muscular man. This will attract heterosexual females as they stereotypically find muscles appealing. Also Baudrillard's theory of hyperreality is used in th...

Media Language and Representation

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I am completing this post to gain a wider understanding of how magazines use media elements and how they create meaning and construct representations that appeal to their audience. I want to find out how the layout, typography, use of language and the use of images all work together to create an enticing front cover. LAYOUT- The layout of Entertainment Weekly's magazine cover has the Masthead in the same place as all the other magazines sold by the same institution. They have the main image of Mary Poppins covering the masthead slightly which they do in a lot of their previous magazines, this makes it recognisable for the reader as its a well known masthead. They have put a saying "25 things you need to see, read and hear this summer, page33" they have placed this under the masthead so it is read and associated with only this magazine and it is placed on the right hand side of Mary Poppins face because you're most likely to read from left to right so once they see ...