Media Theory Research
I am researching the use of media theories in relation to my chosen brief. I am looking at how they use media theories to make the text appeal to an intended audience so i can see a common themes used in entertainment magazines and use these in my work later on. In Entertainment Weekly's front cover featuring Jessica Alba there are a few media theories used. Laura Mulvey's theory of the male gaze implies that women are being objectified for example in this case wearing a small, tight bikini to entice a heterosexual male. She has a lot of skin on show which has connotations of sex and above the masthead it says "PERFECT SEX!" which draws attention to her body in a sexual way. The female gaze is also used in this front cover in the top right hand corner as there is a head and shoulders shot of an extremely muscular man. This will attract heterosexual females as they stereotypically find muscles appealing. Also Baudrillard's theory of hyperreality is used in th...