Intertextuality

Intertextuality is when a media text has references to another media text either as a parody or a homage. Institutions use intertextuality to make the audience feel rewarded when they make the link and understand the reference between the two texts. I am looking into this to find out if entertainment magazines use intertextuality and if so how they do it and if its for comedy or other reasons.








Image result for entertainment weeklyIn this magazine Steve Carell is dressed in a suit and the headline is talking about his role in the office. the intertextuality used in this front cover is the reference to Evan Almighty because in the film he cut himself shaving. the institution done this because he is known for his comedy, this parody shows reference to some of his biggest work because Evan Almighty is a very famous film, this makes the reader feel like they know him from somewhere and feel rewarded when they realise with a small hint of the cut on his face where he is from.






Image result for big issue intertextuality



The intertextuality in this front cover is Donald Trump holding the world in his hand and saying "whats the worst that could happen" this is mocking and creating a parody of him as the institution is making him look like he has no idea what he is doing. Also the fact that his head is bigger than the world and he looks like a bobble head is creating a parody as the institution have made him look funny and stupid to take the mick out of him and his head is bigger than  the world because he is being called big headed thinking he knows everything.
Other intertextuality in this magazine is the eagle with Putin flying above Trump, the eagle is a symbol of America and Putin riding it has reference to the Russians being accused of messing with the American elections. These two together presents Putin as having superpowers as he is flying and controlling America.











After researching intertextuality in entertainment magazines I've found out that they refer to media associated with the main story, they use mainly a parody to add humour to the magazine and they also reference to films and other media products and first world issues such as Trump. I will be able to take these examples of intertextuality and incorporate it into my own front cover of a magazine. Specifically, i want to incorporate intertextual references from films such as James Bond, for example, having a head line referring to his well known phrase "Bond. James Bond.". I could also have my models pose in an intertextual way such as the well known 'Pretty Woman' pose with Julia Roberts and her love interest where they have their backs against eachother and she is in tall heels and a tiny skirt.

Comments

  1. S – Good analysis of chosen texts.
    I – You need to include examples of how you specifically intend to use the information you summarised in your production… what specifically do you intend to use in production that links to this research? Which intertextual reference do you actually intend to use?
    ALSO, what intertextual reference can you actually find in The Big Issue front cover? What other texts is it making reference to?
    T – Please write the above in RED FONT as part of your conclusion.

    ReplyDelete

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