Institutional Research


  I will incorporate Hearst's company values into my magazine such as their ethos which is "To engage people wherever they are", I will do this by including online competitions that all audience members can access and join into, this will engage people wherever they are because it will get people from all over the UK to get involved. I'll also do this by having the website and social media linked to the website and have it written on the magazine so that readers can go on these and express their opinions on it. Hearst's goal is to create purposeful and relevant content to help the audience strive and get more out of life, this will be achieved in Outtake because there will be exclusive content in my magazine which will make them feel like they're gaining more information than people that aren't reading it. They understand what people want and when they want it which I will do in my magazine by getting my audience to complete a questionnaire to appeal to them how they want me to such as what characters and movies they would like to hear about.

Comments

  1. Luis AmadorJune 17, 2019 at 12:46 PM

    S – Good analysis of chosen institution... Great example with Elle magazine too!
    I – You need to include examples of how you specifically intend to use the information you summarised in your production… what specifically do you intend to use in production that links to this research? How are you going to incorporate Hearst company values into your products?
    T – Please write the above in RED FONT as part of your conclusion.

    ReplyDelete

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